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In-Crowd Scenario

This scenario is flexible, individualistic and enabled and is relationship driven.

Work is flexible and network based. Individuals organize in communities in order to build and leverage relationships. Learning and development happens through communities.

Characteristics of this scenario are:

  • Community of practice: hyper connectivity (also physical) inside community – low connectivity outside community
  • Interest/passion driven
  • Many repositories of content
  • Wide variation of roles
  • Development: peer, self directed
  • Personal networks, professional connections
  • Community is curator
  • Personal value aligned (purpose, meaning)
  • Subject Matter Experts emerge from community

News from the future

Bert De Coutere has created some news from the future:

Armonk - IBMzon announces the Talent Cloud initiative, aimed at disrupting traditional employment and corporate learning. It is tempting to think about cloud computing when the merger of two of the biggest technological firms (IBMzon is the merger of IBM and Amazon) announces a Talent Cloud, but this initiative has little to do with IT. Through the Talent Cloud, IBMzon will develop and certify thousands of independent individuals to work on their projects on a pay-per-assignment basis. People joining the Talent Cloud will get access to exclusive training and information, formely only accessible for employees. They will also need to pass IBMzon's certification in one of its service areas, and maintain a track record of learning updates and experience to remain in the cloud. A yearly framework contract arranges their fees and terms, and they will get deployed on IBMzon projects on a per-assignment basis. Does this mark the end of the traditional employer-employee relationship? "No", according to Mr. Deepak Blue, the manager of the programme. "What Talent Cloud will allow us, is to flexibly tap into a workforce we didn't have before. It will allow us to align our combined workforce of full time employees and Talent Cloud associates to the market fluctuations, increasing flexibility for our many clients. Also, this allows us to extend our services into the 'long tail' of talent. Normally, you can only hire someone with a very specific and deep skill when you can ensure their full time utilisation. With Talent Cloud, we can now attract and deploy these one-of-a-kind skills. Thirdly, Talent Cloud gives us a competitive advantage dealing with the new demographics in the workforce. We can now attract young enterpreneurs that are not looking to work for big firms, as well as retain or retiring people in a more loosely coupled way." Needless to say, the unions are worried

Leadership in the big data world

In the In-Crowd world with its flexible and relationship-driven work organisation, leadership in communities is purpose and value driven and people rise by their merits. The cartoon version is “Community says no”. (also from Bert De Coutere):

An interesting book about learning in communities is Etienne Wenger’s Communities of Practice: Learning, Meaning, and Identity.

Hashtag and comments

Please use the hashtag #incrowd in combination with #lrnscen when referring to this scenario. Comments on this page are also much appreciated!

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